Smarter Links, Smarter Campaigns: Why marketers should use link shorteners

Updated 10 May 2025

In digital marketing, every click is a potential conversion. Shortening links allow writing for more contents in a post with limited texts, and it's a great way to track your marketing campaigns.

Why using a link shortener?

Link shorteners clean up long, messy URLs like:

https://www.some-shop.com/products/shoes/running-shoes?category=running&color=orange&size=10&ref=homepage_banner&utm_source=facebook&utm_medium=paid_social&utm_campaign=spring_sale_2025&utm_content=blue_mens_running

into just

https://www.millink.app/saRnip
Product display image of a orange running shoe

Both links share the same destination, but the shortened link is easier to share, easier to remember, and easier to track. They also offers:

  • Shareability - Short links are easier to remember and fit better on platforms like X (Twitter) or SMS.
  • Out of the box tracking - get to know how people click, where they come from, and on what device.
  • Campaign Optimization - test performance of different channels by tracking UTM parameters.

For most marketers, this is where tools like Bitly or Tinyurl come in.

What made millink.app different?

Link shorteners mentioned above are great for its use cases but it lacks flexibility when you need dynamic, context-aware redirection.

  • What if you want to also better reach your target audience?
  • What if your campaigns demand more than just shortening and tracking and optimize the performance of your links?
  • You want to perform A/B testing or test different offers.

That's where millink.app offers.

  • 🎯 Built-in Conditional Redirects with Supercharged Links
  • 📊 Weekly analytics chart for free!
  • 📷 QR Code generation for free!

With millink.app, you are free to define redirect rules based on:

  • Audience's country
  • Device type
  • Operation System
  • Browser language
  • Date and time
  • Choice

Where match the rule you defined, the link will redirect to the destination. You can read more about creating advanced rules here.

Why Marketers Should Care

If you want to run effective campaigns, you need to know what's working and what's not. You want to always adapt your strategy based on data, and what your audience needs.

With millink.app, one supercharged link can match your target in real time—helping you:

  • Increase target audience conversions
  • Lower down link management time
  • Improve audience's experience

Try millink.app for free and see how it can help you. Modern marketing demands modern tools. If you’re still using Bitly or other link shorteners, you're leaving potential on the table.

👉 Visit millink.app and start working smarter with your links today.