Measure Your Real-World Ad Performance with millink.app

Updated 12 May 2025

Physical ads like posters, flyers, and billboards remain a powerful marketing tool, but how do you accurately measure print ad effectiveness in today's data-driven world? Bridging the gap between your offline marketing efforts and tangible online results is key to optimizing spend and strategy. If you need a reliable way to track physical ad performance and understand the true ROI from your offline campaigns, traditional methods often fall short.

An empty billboard ads by the bus stop

This is where millink.app, a smart link shortener, transforms your approach. By generating trackable QR codes for print embedded with customizable UTM parameters, millink.app makes comprehensive offline campaign tracking simple. Gain access to powerful QR code analytics and discover how our supercharged links seamlessly connect your physical presence to measurable digital engagement, giving you the insights needed to succeed.

What is a UTM, and Why Does It Matter?

If you're running any kind of marketing campaign across multiple channels—you've probably asked: Where is my traffic coming from? That's where UTM parameters come in.

UTM (Urchin Tracking Module) tags are small bits of text added to the end of a URL that help you track where your visitors are coming from and how they found you. They're a simple but powerful way to measure the effectiveness of your marketing—both online and offline.

For example, a UTM-tagged link might look like this:

https://yourwebsite.com/?utm_source=poster&utm_medium=print&utm_campaign=july_free_week

This tells your analytics tools:

  • utm_source=bramley_lane → The visitor came from a physical poster locating at Bramley Lane.

Unlock the True ROI of Your Print Campaigns

Measuring print ad effectiveness has historically been a challenge, often leaving marketers guessing about campaign success and budget allocation. Guesswork is eliminated by millink.app. By integrating our smart link shortener with trackable QR codes for print, you gain critical insights previously unavailable for offline media. Our platform provides:

  • 🔍 Precise Attribution: Use our built-in UTM tracking tool to know exactly which flyer, poster location, or ad creative generated a scan or click.
  • 📈 Detailed QR code analytics: Understand when and where users engage with your ads, including location data (where available) and device information.
  • 🎯 Improved targeting in future campaigns: Make informed decisions about future ad placements and creative adjustments based on real performance data.
  • 🔗 Seamless Offline to Online Tracking: Connect physical ad interactions directly to website visits, sign-ups, or purchases.
  • 💭 Stop wondering about your offline impact and start measuring it. Use tools provided by millink.app to confidently assess and improve your physical advertising ROI.

What millink.app offer for FREE

  • ✅ Add a customizable UTM tracking to your campaign links.
  • ✅ Automatically generate a QR code for every link.
  • ✅ Track engagement and location analytics from those scans.
  • ✅ Customize redirects with your own rules.
  • ✅ Monitor real-time link performance through your analytic dashboard.

With just one smart link, you can tell how many people scanned your poster, when, and from what device.

Case Example: Amber's Gym Poster

Amber's Gym Poster with millink.app's QR code with UTM source Take this mock up gym poster for example. It uses a QR code powered by millink.app.

Audience who scan this QR Code will be redirected to the website of Amber's Gym for claiming FREE membership for a week if it's within July 2025.

Creating smart links for Amber's Gym Poster

A supercharged link (smart link) can be used to control redirect behavior. In this case, we may want to change the redirect behavior based on the time that the QR code is being scanned.

  1. Add a link as a default link. This link will be used when the month is not July. Adding default link as Amber's gym website.

  2. Add your campaign name for identification. Adding campaign name as 'Amber's Gym - Bramley Lane' for identification

  3. In ANY supercharged mode, add a rule to redirect to Amber's Gym free week page when it's July. Use the Date range fact, between the selected period as the operator, and set value from 1 July 2025 to 31 July 2025. Adding rule using date range fact. Selecting date matcher operator as between the selected period and the date from 1-31 July 2025.

  4. Delete unused rules and save.

  5. Click at the share button and select QR code. A cursor selecting the share with QR Code button.

  6. Add UTM as Bramley Lane, save this QR code, and incorporate it into your poster. A cursor selecting the share with QR Code button.

Generating trackable QR codes for print with customized UTM parameters takes only seconds. Leverage our smart link shortener capabilities, including rule-based redirects and real-time QR code analytics, to fully understand and optimize your campaigns.


Try millink.app for FREE today and start bridging the gap between your physical and digital marketing efforts. See firsthand how easy it is to measure print ad effectiveness and boost your results in 2025 and beyond.