Supercharge Your Links: Using smart links to target audience based on demographic

Updated 13 May 2025

Supercharge Your Links: Create a questionaire-like choice for targetting your user demographic millink.app.

In the fast-paced digital world, every click counts. As a marketer or business owner, you want to guide your audience effectively, but what if you could offer them a personalized journey right from the link? With millink.app's Supercharged Links, you can set up redirect rules based on a user's request header data. However, there's a lot of valuable information that isn't included in headers — one example is user demographics.

Supercharged links logos on top of a mesh gradient background where choice mode is being highlighted at the middle

Introducing millink.app's Choice Mode. Instead of a 1-way redirect, your link can gain interaction with your audience. You can present users with a question or multiple options — and based on their selection, they'll be redirected to a specific page. It's a powerful way to engage your target audience and guide them to the most relevant destination. Every question, answer, and redirect path is fully customizable, giving you complete control over the user experience. Whether you're targeting different demographics, testing messaging, or simply offering personalized choices.

Realworld examples

Content Publishing

A content subscription service asking the user to choose their preferred content format for each day or week. A choice smart link can ask:

"What kind of stories are you interested in today?"

  • Latest Tech News
  • Business & Finance Updates
  • Lifestyle & Culture

In Real Estate

A real estate agent is running promotional contents for properties on social media. Instead of a generic link to all listings, a millink.app choice smart link can ask:

"What's your desired salary range?"

  • $50k - $80k
  • $80k - $120k
  • Above $120k

Based on their indicated affordability, the user is redirected to a curated list of properties matching their financial capacity.

Travel or Hobby

A website covering multiple leisure topics can personalize the entry point for users clicking a general link, ensuring they land on content aligned with their specific hobby or travel interest. The traveling agency can ask:

"What's your travel interest?"

  • Adventure Travel: (Redirects to adventure travel plan)
  • Culinary Experiences: (Redirects to plan on local food guide)
  • Photography & Arts: (Redirects to travel plan plan with asthetic architecture, nature, and artistic trip)

Why is this a game-changer for your marketing strategy?

  • Boost User Experience (UX): Empowering users with choices enhances their journey and increases engagement.
  • Drive Higher Conversion Rates: Direct users to relevant content, leading to motivated click-throughs and increased conversion.
  • Gain Valuable Audience Insights: Capture user preferences and demographics for data-driven marketing and better understanding.
  • Enable Effective A/B Testing: Easily test and optimize redirects based on real user choices.
  • Reduce Bounce Rates: Users find relevant content faster, keeping them on your site.
  • Achieve Precise Audience Segmentation: Tailor targeted and personalized marketing based on user selections.

Ready to reach your target customers more effectively using demographic targeting? Supercharge your links with millink.app today and transform clicks into valuable audience data and higher conversions.